GoFundMe
Visual Rebrand
GoFundMe is the biggest online crowdfunding platform where individuals or organizations can ask and help with existing fundraisers. It's site values are TRUST, SAFTEY and EASILY ACCESSIBLE which I took considerations in creating this logo rebrand.
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Lowercase letters convey a message of easy access to anyone of interest.
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Rounded corners evokes trust and safety that the site values by enclosing the words “go fund me” within.
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Yellow glow represent the light at sunrise from GoFundMe’s original icon of the rising sun interpreting as hope.
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Green and Yellow sends a sense of Happiness, hope, growth and wealth as the indications for the site’s purpose
Some considerations while during logo creation:
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Simple
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Recognizable- Since this is a logo rebrand, I don't want to change the logo too much where people can't recognize the logo.
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Flat Design-Current design trends
GoFundMe Original Logo
GoFundMe acts as a pouch with gold letters(coins) falling into it.
The the transparent letters represent the openness of the company. Users are able to see exactly where their donations are going.
GoFundMe is a platform that unifies people of all race, color, wealth and all other social statuses giving and receiving help.
GoFundMe is a trustable site with clean background(white) since 2010 re